BOE Surpasses LG Display in Q2 to Become Apple's No. 2 iPhone OLED Supplier

Samsung Maintains Dominance, BOE Makes Strategic Leap​

The report confirms that ​Samsung Display continues to lead​ with a commanding ​56% market share, though its dominance has slightly narrowed compared to previous quarters. Notably, BOE’s ​quarterly market share surged significantly, overtaking LG Display’s ​21.3%​​ with its ​22.7%​​ share. This achievement not only sets a new record for BOE’s position in Apple’s supply chain but also ​breaks the long-standing monopoly of South Korean firms in the premium OLED market.

From a technological perspective, the supply chain shows clear segmentation:

• ​LG Display​ exclusively supplies ​LTPO (Low-Temperature Polycrystalline Oxide) OLED panels​ for Apple’s ​Pro-series iPhones, which support advanced features like high refresh rates. These panels command ​30-40% higher unit prices​ than standard models, giving LG a ​revenue advantage​ despite a slightly lower market share.
• ​BOE, on the other hand, primarily supplies ​LTPS (Low-Temperature Polycrystalline Silicon) OLED panels​ for ​standard iPhone models. While these panels are ​less expensive per unit, BOE’s ​cost efficiency and mass production capabilities​ have enabled it to ​gain significant market share.

​Seasonal Fluctuations & Long-Term Competitive Outlook​

UBI Research highlights that the current market shift is influenced by ​seasonal production cycles—Apple typically begins mass-producing new iPhone models in ​July, meaning LG Display’s shipments are expected to ​surge in Q3. Based on forecasts for the ​iPhone 17 series, the research firm predicts that ​LG Display will reclaim its lead for the full year, with an estimated ​30.3% market share, compared to BOE’s ​16.4%​. This projection is largely due to Apple’s continued reliance on ​LTPO technology for premium models​ and LG’s ​long-term technical expertise​ in this area.

Industry analysts view BOE’s ​quarterly overtaking as a milestone, demonstrating ​China’s growing competitiveness in high-end display manufacturing—both in ​technological innovation and mass production capacity. As the smartphone market evolves with emerging technologies like ​Mini-LED and foldable displays, future competition will likely hinge on ​R&D speed, production flexibility, and cost efficiency.